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Research Papers

He is the author of 2 Research Papers on Twitter Sentiment Analysis on Agriculture.

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About Him

| Digital Entrepreneur | Digital Marketer | Speaker |

He is a graduate in Footwear Technology from the prestigious Footwear Design and Development Institute, and a Post Graduate in Business Management from LMTSM, Dearabassi..

He is a self-taught Internet Marketer who brings a sharp acumen to the marketing concepts into the digital space. Akshay comes from a family of seasoned academicians and has been taught to value continuous learning as a way of life.

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Experiences

| Online Sales | Digital Marketer | Marketing Consultant|

Seasoned Online Marketer His first job was with a boutique footwear brand, Carlton London. Wherein he learned the nuts and bolts of product development, merchandising, and online sales for their national rollout. Post Carlton London, He joined South Indian footwear giant and One of India’s largest footwear brands – VKC Group. He was in the core team to put forth a online presence of the brand. VKC Group was the first time he groomed a internet marketing team from scratch. VKC Group was where he honed his skills on project management, market research, and data analytics. Courageous Entrepreneur To fast track his learning, and to hone up marketing skills, He joined the Master’s Program in Business Administration with Thapar Institute of Technology and Management, which is one of the premier Indian Technical Universities. This University is where he met like-minded people and space to experiment. It was the beginning of his first enterprise, Mysterious Monks – A community-based travel experience company. He met Shubham Khurana, his technical peer in marketing. This is where they would spend evenings and nights into working on freelance projects and gaining WordPress expertise. A collective called Digi Bounce was hence formed.

Through Professional

He brings in smart team management skills; SEO, SEM and SMM competence; brand promotion and strong campaign planning capabilities on the table to make campaigns effective, data-driven, and targeted.

Sought After Speaker

He is a sought-after speaker for Online Promotion Courses across Institutions.

He has shared his insights on Social Media Promotions under Digi Bounce Learning at Thapar University, Haryana Agricultural University, and Guru Jambheshwar University.

He has worked closely with faculty from IIM- Amritsar, and ISB- Mohali in advising them on their digital strategy.

An Untiring Traveller

Akshay loves to travel up-hills and spend time contemplating. Most of his best ideas met him while being on travel. He rides or goes on backpacking trips to regain his focus and rejuvenate himself.

He plans to go on a bike trip to Nubra Valley before his birthday in 2020.

4Years Experience
50Projects Completed
232Students Trained
2Research Publications

Skills

Along with Digital Marketing Skill, he had consulted different startups and business with their digital strategy. He has also co-authored in 2 research papers on Twitter Sentiment Analysis during his MBA program with Thapar University, Patiala.

WordPress Website Development

We are living in the digital world where a website becomes a necessity for every business no matter how big and small that business is. If you are already running a successful business but lacks a responsive website you are losing a great number of new opportunities. A website can itself be utilized to implement different types of marketing strategies that help a business to grow.

Twitter Sentiment Analysis

Twitter is getting popular like every other social media platform like Facebook, Instagram, etc. Twitter Sentiment Analysis provides the information related to the latest trends for a given hashtag on twitter. It analyzes the emotions of a user for a particular Hashtag.

Search Engine Optimization

Search Engine Marketing that is also known as SEM is the best option to generate traffic on a business website. Search Engine Marketing is the paid advertisements that we within search engines. SEM is best for short term or instant gains whereas SEO takes more time to get the conversion. If you have an e-commerce website then SEM strategy will work for you to generate more conversions.

StartUp Consultant

As a part of the MBA program, he has worked on different startups during the 2 years. Entrepreneurship is the one of specialization he has completed course of different managing startups and startup valuation.

Search Engine Marketing

Search Engine Marketing that is also known as SEM is the best option to generate traffic on a business website. Search Engine Marketing is the paid advertisements that we within search engines. SEM is best for short term or instant gains whereas SEO takes more time to get the conversion. If you have an e-commerce website then SEM strategy will work for you to generate more conversions.

Online Reputation Management

Online reputation management (ORM) is the practice of crafting strategies that shape or influence the public perception of an organization, individual or other entity on the Internet.

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