Search & content systems
Technical SEO, information architecture and expert content designed around commercial intent and durable authority.
Independent growth consultant
Turn search demand into a growth system.
I design and operate SEO, paid media and automation engines for service businesses that want qualified leads—not another dashboard full of impressions.
Direct access to the specialist doing the work. No account-manager layer.
Growth operating system
Find demand. Convert it. Learn faster.
7+years of hands-on delivery across three markets
MSc Business Analytics
PRINCE2 certified
UK · UAE · India experience
Compliance-aware delivery
Capabilities
Three disciplines. One joined-up pipeline.
Traffic, conversion and operational follow-through are treated as one system so fewer leads disappear between marketing and sales.
Paid acquisition
High-intent search and social campaigns with disciplined targeting, landing-page testing and clear cost-per-lead reporting.
Automation & data
Lead routing, CRM workflows, reporting layers and practical data pipelines that turn campaign activity into usable decisions.
How I work
Strategy that survives contact with reality.
No generic checklist. The commercial model, constraints and measurement gaps are mapped before channels or tactics are selected.
Diagnose the constraint
Audit demand, competitors, tracking, compliance and the sales journey to find the bottleneck with the highest economic impact.
Build the operating layer
Create the pages, campaigns, tracking and automations required to capture demand without adding unnecessary tools or hand-offs.
Measure commercial signals
Optimise around qualified enquiries, conversion rate and cost per opportunity—not vanity traffic or presentation-heavy reports.
Compound what works
Document learnings, remove waste and scale the channels that produce repeatable evidence of demand.
Track record
Senior execution without agency overhead.
Akshay Hooda is an independent SEO and growth specialist with experience across regulated finance, legal, property and B2B service markets.
keywords ranked through hands-on search strategy and content delivery.
years working across search, paid acquisition and marketing systems.
Best fit
Complex services where trust and qualified demand matter.
Financial servicesLegal servicesPropertyInsuranceB2B consultingProfessional services
Straight answers
Before we talk.
What is included in the free audit?
A focused review of your search visibility, acquisition funnel and measurement gaps, followed by a short list of the highest-impact fixes. It is diagnostic, not a generic automated report.
Do you work with an internal marketing team?
Yes. I can lead a defined growth workstream, support an existing team, or work directly with founders and commercial leaders.
Is this only for UK businesses?
No. I work across the UK, UAE and India. The `.co.uk` practice remains focused on regulated UK sectors; this `.com` practice serves broader international service businesses.
Do you require a long retainer?
No by default. Engagements can begin with an audit or focused project, then continue only when the scope and commercial value are clear.
Find the fastest route to better leads.
Send your website and the commercial problem you are trying to solve. You will receive a direct reply from Akshay—not an automated sales sequence.