Overview
The Finance Woman is a UK-based financial advice platform tailored for women, offering mortgage, insurance, and pension guidance with a focus on clarity, empowerment, and accessibility. Built to support female entrepreneurs, professionals, and first-time buyers, the brand blends expert insights with relatable financial content.
I’ve worked as the digital marketing and SEO lead for The Finance Woman, helping build the brand’s organic reach, search visibility, and digital influence from the ground up — with an added focus on influencer marketing to expand reach and drive trust.
Objectives
- Increase organic traffic and lead generation through targeted content and SEO
- Establish The Finance Woman as a trustworthy brand within the female financial advice market
- Rank for long-tail, intent-driven search terms related to pensions, mortgages, and protection
- Leverage influencer marketing to build brand credibility and attract referral traffic
- Improve site usability, readability, and performance across devices
Key Contributions
- Developed a comprehensive SEO roadmap focused on YMYL topics, women-specific finance terms, and underserved keyword clusters
- Planned and published 30+ long-form SEO-optimised articles, landing pages, and financial guides
- Built topic clusters on key areas such as “Pension Planning for Women,” “Business Protection Insurance,” and “Self-Employed Mortgages”
- Executed a micro-influencer outreach programme targeting UK-based financial coaches, personal finance creators, and women-led business communities
- Collaborated with influencers to co-create and share branded content, articles, and webinars
- Managed social amplification of content through influencer mentions, story campaigns, and email collaborations
- Performed technical SEO audits, improved page speed and mobile responsiveness
- Integrated strong internal linking, structured metadata, and schema markup for better indexation and CTR
- Monitored KPIs including traffic, engagement, keyword rankings, and influencer-driven traffic segments
Outcomes
- Scaled organic traffic from near-zero to several thousand monthly users within the first 6 months
- Ranked on the first page of Google for high-intent search terms including “female mortgage adviser UK” and “women’s pension advice UK”
- Consistent lead generation through form fills, email opt-ins, and soft CTA conversions
- Increased average session time and reduced bounce rates across key landing pages
- Influencer-led content generated measurable spikes in referral traffic and social shares
- Strengthened the brand’s voice and credibility among women-focused finance audiences