Overview
SS Company is a UAE-based automotive trading business specialising in the export and sale of luxury and utility vehicles, including Mercedes-Benz, Lexus, Toyota, and Mitsubishi. The company serves clients across the GCC, Africa, and global markets, delivering fully customised and brand-new units tailored to each region’s regulations and needs.
Since Jan 2025, I’ve worked with SS Company to strengthen its digital presence, improve search visibility, and drive leads through content, SEO, and website enhancements.
Objectives
- Build organic visibility for luxury vehicles and export listings across the UAE and international markets
- Improve product discoverability on Google via category-specific search terms
- Generate inbound leads for ready-stock and pre-order vehicles
- Position SS Company as a trusted automotive exporter in Dubai and beyond
- Support technical clarity and content optimisation for both end-users and search engines
Key Contributions
- Developed an SEO content strategy covering high-intent search terms such as “Buy Mercedes-Benz GLE Dubai,” “Toyota Coaster for Export,” and “Left-hand drive luxury SUVs UAE”
- Wrote and optimised vehicle listings, including feature breakdowns, meta content, and category tags
- Created blog-style pages and vehicle delivery highlights to add content depth and keyword relevance
- Improved website UX structure, layout flow, and CTA visibility across core pages
- Designed SEO-friendly content blocks using Elementor/WordPress, structured for user readability and search engine crawling
- Implemented basic technical SEO checks and page-level improvements (metadata, mobile speed, alt tags)
- Provided image guidance and product description formats aligned with dealership tone and target audience expectations
- Worked with product and sales team to prioritise keyword-targeted vehicle models (e.g. Mercedes AMG, Coaster Bus, Hiace, Pajero)
- Integrated internal linking across listings, blog articles, and highlight pages for better crawlability and session depth
- Provided suggestions for WhatsApp and contact integrations to capture international buyer interest faster
Outcomes
- Increased keyword rankings for high-value vehicle terms on Google UAE and GCC searches
- Improved organic traffic and indexed vehicle pages within 90 days of implementation
- Boosted enquiries through product-specific landing pages and clearly written specs
- Helped position SS Company’s listings above classified-style competitors through branded content pages
- Contributed to the steady stream of inbound vehicle export leads from UAE, Africa, and South Asia
- Established a cleaner and search-optimised structure for future vehicle uploads and campaigns