Led SEO and content strategy for a UK-based mortgage broker, resulting in first-page rankings above major banks and national brokers. Generated 10–20 qualified leads per day, with consistent conversions delivering £1,000+ commission per deal. Scaled organic traffic to 15,000+ monthly visits with millions of search impressions.

Led SEO content and website optimisation for a Dubai-based automotive exporter. Improved search visibility for luxury and commercial vehicles, created lead-focused landing pages, and helped increase qualified enquiries from across the GCC and Africa.

Consulted for Linea Partners to improve digital visibility across recruitment and public sector advisory services. Developed and implemented SEO and content strategies, enhanced website architecture, and strengthened on-page performance. Improved keyword rankings, user experience, and online reputation while aligning content with sector-specific search intent.