My primary objective was to strengthen the company’s digital presence by improving website performance, implementing SEO best practices, and ensuring brand consistency during the rebranding phase. This involved supporting both technical and content-related aspects of the site while aligning digital outreach with the company’s evolving enterprise positioning.
I managed the company’s WordPress website, overseeing updates to structure, layout, and content during the transition from CyborgIntell to iTuring.ai. This included refining the user experience, ensuring mobile responsiveness, and maintaining the technical health of the site. I also led on-page SEO efforts—conducting audits, optimising metadata, enhancing internal linking, and targeting high-intent B2B keywords related to enterprise AI solutions.
In addition, I collaborated with content and marketing teams to rework landing page copy, ensuring product features like Decision AI and model governance were clearly communicated to enterprise clients. I monitored website performance using tools like Google Analytics and Search Console, providing regular reports and actionable insights to support data-driven decision-making.
My work contributed to a successful digital rebrand and a more technically sound and search-optimised website. Organic visibility improved across multiple product-related search terms, helping the company reach a broader audience of decision-makers and tech partners. The website’s user engagement metrics—such as bounce rate and average time on page—also showed measurable improvement. Overall, I played a key role in aligning the company’s digital marketing and SEO strategy with its business objectives during a critical phase of growth.