Overview
Inflame Appliances Ltd, founded in 2017 and headquartered in Panchkula, is one of India’s top three kitchen appliance manufacturers . The company produces a wide range of products under the “Inflame” brand, including:
•Electrical chimneys: pyramid, curved glass, T‑shaped, vertical, island models
•Built‑in hobs, LPG gas stoves and cooktops
•Oven toaster grills and sheet‑metal/glass components
Inflame sells domestically and exports to markets like Nepal, with two major manufacturing facilities and around 200 employees
Key Contributions
🌐 International Market Expansion
- Identified, approached and fostered relationships with distributors and trade partners in Australia, Turkey, Dubai (UAE), and Nepal.
- Coordinated proposals and facilitated early-stage commercial discussions, laying groundwork for future international deals.
- 📈 B2B Marketing & Brand Collateral
- Supported in creating brand-compliant digital assets, including product presentations and catalogs, tailored for global audiences.
- Aligned marketing materials to reflect international standards and appeal.
🔍 Market Research & Partner Mapping
- Conducted research into country-specific appliance trends, competitive landscapes, and regulatory markets.
- Built comprehensive databases of potential importers, wholesalers, and showroom networks in targeted regions.
💻 Digital Marketing Support
- Assisted with content creation for the company’s website and international social media outreach.
- Produced professionally crafted outreach emails and LinkedIn communications to engage prospective partners.
Outcomes
- Successfully opened initial dialogues with multiple international partners across four target regions.
- Enhanced the global-ready quality of marketing communications and digital assets.
- Contributed to bridging the company’s domestic brand positioning with international business requiremen