Overview
Linea Partners is a UK-based recruitment and advisory firm supporting public and private sector transformation through leadership, interim placement, and governance advisory services. The company works with local authorities, NHS organisations, and government entities to deliver sustainable improvement programmes.
I joined Linea Partners as a part-time digital marketing consultant in August 2022 to support their online visibility, content strategy, and website SEO.
Objectives
• Strengthen Linea’s online presence in a highly specialised public sector recruitment market
• Improve organic visibility for leadership and interim consultancy search services
• Enhance website structure and content alignment with target audience expectations
• Improve technical SEO and user experience on key landing pages
Key Contributions
- Conducted a detailed SEO audit to identify structural issues, content gaps, and optimisation opportunities
- Refined the website’s architecture and internal linking to improve user flow and search indexing
- Enhanced on-page elements including titles, meta descriptions, headings, image tags, and alt text
- Developed and optimised content targeting keywords in public sector recruitment and interim executive placement
- Monitored keyword performance and traffic using Google Analytics and Search Console
- Identified backlink opportunities and supported brand authority through targeted outreach and link placements
- Provided strategic input on digital communications, including messaging for key service areas and case studies
- Conducted competitor analysis and suggested adaptations to content tone and structure to better meet search demand
Outcomes
- Improved organic keyword rankings for niche search terms in the leadership and interim consultancy space
- Enhanced visibility among target audiences including local councils and NHS procurement leads
- Strengthened site usability and technical compliance, contributing to faster load times and reduced bounce rate
- Supported content alignment with client priorities and public sector messaging tone