At Mojo of Small Things, I worked across several core areas to support the blog’s growth and digital presence. My responsibilities included maintaining and improving the WordPress-based website, customising themes, optimising performance, and managing essential plugins. On the SEO front, I focused on boosting visibility through on-page improvements, keyword research, and optimising existing posts to enhance organic traffic—also contributing through internal linking and technical SEO tasks. I supported the visual side of the platform by designing graphics for blog posts and social media, such as banners, quote visuals, and story covers, ensuring a consistent and engaging aesthetic. Additionally, I played an active role in digital outreach, helping identify and initiate guest blogging opportunities, securing backlinks, and mapping potential collaboration partners within the lifestyle and travel blogging space.
My key contributions at Mojo of Small Things included hands-on improvements to the website’s backend and user interface, ensuring a smoother and faster browsing experience. I led several theme and plugin customisations tailored to the blog’s evolving needs. On the content front, I carried out keyword research, optimised existing articles for SEO, and improved internal linking structures, which helped boost search engine visibility. I also designed custom graphics for blog posts and social media, helping to create a more recognisable and cohesive brand identity. In parallel, I supported digital outreach initiatives by identifying guest posting opportunities, managing backlink efforts, and building partnerships with other lifestyle and travel platforms to increase the blog’s visibility and domain authority.
As a result of my contributions at Mojo of Small Things, the blog saw a noticeable improvement in both performance and reach. Website load speed and user experience improved due to technical refinements, while targeted SEO efforts led to a steady rise in organic traffic. Over the span of the engagement, monthly readers increased by over 40%, with several blog posts ranking on the first page of Google for niche lifestyle and travel-related keywords. Social media engagement also grew due to the consistent visual branding and promotional outreach, helping the blog attract new collaborations and expand its regular readership base.